Selective

Discover the On Care Hydration conditioner elaborated for a daily use on dry and dull hair. Its formulation rich in vegetable oils allows to moist...

Discover the On Care Hydration shampoo elaborated for a daily use of dry and dull hair. Its formulation rich in vegetable oils allows to clean in ...

Thanks to the hydrating and filmogenic action of jojoba oil, the Instant Touch fluid tames, seals and protects the surface of the cuticle, leaving ...

Discover the On Care Lenitive shampoo elaborated to soothe the most sensitive scalps. Thanks to the soothing and calming action of sunflower and c...

A rebalancing and regenerating treatment of Selective for dry or damaged hair. Thanks to the sinergic action of mineral trace elements and vegetabl...

Discover the On Care Reduce shampoo for hair that regresses quickly. Thanks to the normalizing, sebum-regulating and antiseptic action of the acti...

Thanks to the antioxidant action of violet extract, ONcare Silver Power shampoo gently cleanses, revives and strengthens cold tones, neutralizing u...

Thanks to the equalizing and reconstituting action of ceramides, the Smooth Beauty Milk smoothes the cuticles and eliminates frizz, taming, nourish...

The targeted solution to protect and intensify the brightness and softness, of the treated hair, protecting their natural structure. Selective ONca...

The targeted solution to guarantee every day the right level of hydration and nourishment to your hair. The ONcare Daily treatment uses the combine...

Looking for volume and density? Discover our introductory offer On Care Densi-fill by Selective. ONcare Therapy Refill is the complete line for no...

Discover the Selective ONcare Extra Care Hand Cream for a complete beauty routine. Thanks to honey and aloe vera, it leaves hand skin soft, hydrate...

Try the new multi-functional and versatile solution, for a simple and professional service. ONcare therapy Extra Care ensures extraordinary results...

The secret of a healthy scalp is the key to beautiful hair. ONcare therapy Scalp Defense has developed a specific solution for each anomaly of the ...

It intensifies the protective power during the technical services, intensifies the protective power allowing to work on particularly damaged and se...